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YOU’VE

MADE IT THIS FAR.

GOT THAT.

I’VE

GOT

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THIS

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USE

IT

TO CREATE MORE

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OF WHAT

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Winning

The Ecommerce Game

ecommerce consulting

Digital Media & eCommerce consultants can exponentially grow your existing and future business. Leslie B Digital accelerates businesses in making smarter investments with marketing, digital technology, operations, and advertising.

Unlike other digital advisors and firms – I do not take kick-backs for advising you on technologies. I am first and foremost your advocate; finding the very best strategies and tools for your business.

If you are ready to grow exponentially, be more confident in navigating the digital landscape, and have fun while doing it; then we will do great things together for your business.

Book a complimentary consultation online, and discover what’s possible.

Skills

eCommerce

99%

Digital Marketing

97%

Decision Science

95%

Conversion Optimization

90%

Mobile Commerce

85%

B2B

81%

Demand Generation

80%

Real Clients

Who Choose to Win

I have helped many retailers and brands launch, build, and accelerate their business growth.Here is what we focus on to achieve those results:

Optimize

Increase the websites ability to effectively convert.
Each optimization is analytically based and tested to insure quick and sustainable results.

Acquire

Bring new customers to your business that are going to buy.
Find the digital media that is cost-effective and efficient for your business.

Retain

Deliver a great experience from beginning to end, fostering a customer with a long life time value.
Use communication and value to ensure that they are not lost to your competitors.

Empower

Provide the education, systems, and understanding so that business leaders can make great technology and digital decisions.
By empowering you to grow on your own, and not be depend on anybody or anything.

From posh face creams to gastric bypass surgeries and first-class airline tickets;each of my clients objectives has been worth winning.How did I get the opportunity to work with so many world-class organizations?Because I get it done; strategically, technologically, and creatively.

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American Airlines
Microsoft
American Express
Johnson and Johnson
Dignity Health
BCBG
Petco
The Gap
Restoration Hardware
Symantec
Armani

Experience

The Journey

8

Billion In Sales

18

Years of Results

5679

Belly Laughs

0

Tears

2014

OmniChannel Practice Lead (VP)

KIBO, OmniChannel SaaS

Grew SaaS portfolio to revenue exceeding 1.3 billion dollars annually. Increased conversion rates, traffic, and search engine results in consultative and public speaking formats. Appeared in Internet Retailer, Total Retail, and ROI Magazine, as well as keynote speaker for multiple Intersect Retail events. Created and deployed monthly teleseminar series on topics including Optimizing Product Presentation, Increasing Sales Conversion, and Search Engine Optimization.
• Increased client sales on average of 28% y-o-y above
baseline, and 43% above industry average.
• Delivered highest client increase in one month: 151%
increase in revenue and 436% increase in traffic

2011

Chief Digital Officer

COWGIRL INTERACTIVE, Digital Agency

Deployed digital marketing and ecommerce growth solutions. Utilized decision science to identify new markets and then converted them. Direct management of internal team, contract resources, and outside agencies. Clients included; Dr. Weil, Dignity Health, Obagi Skincare, Botanicare, and Fifth Gear.
• Conversion Optimization: Increased site conversion rate 327%
• Funnel Optimization: Increased paid conversion rate by 1,383%, email by 247%
• Increased service revenues by 80%

2009

Vice President of Marketing

AllHeart.com, Online Medical Superstore

Drove digital sales to over 10,000 units per day and created online visibility for over 60,000 SKUs across 50 brands. Successfully leveraged an annual media budget of over $7 million across an array of online marketing channels, including Search Engine Marketing, SEO, Affiliate Marketing, and Comparison Shopping Engines. Responsible for technology leadership and platform migration, UI/UEX enhancement including, website analytics, visitor segmentation/targeting, and landing page testing. Managed online channel merger, including multiple platforms, sales environments and product inventory types. Authored venture capital documentation and successfully secured additional capital investment.

2006

Director of E-Commerce

BCBG, International Fashion Retailer

Launched e-commerce organization and sites. Grew sales to over $8 Million within 6 months. Created and deployed e-commerce strategy, UX, site hierarchy, SEO research, design, categories, images, graphics, flash, copy, and merchandising. Executed online marketing initiatives; search engine marketing, display media, email marketing, and social media. Personnel management included in-house marketing, product, and creative teams, as well as outsourced development and fulfillment resources. Configured and managed call-center, fulfillment and distribution, as well as all policies and procedures. Developed metrics to successfully integrate into off-line store systems projections.

2005

Director of Global E-Commerce

INSIGHT, B2B Hardware & Software

Directed global e-business channel exceeding one billion dollars in annual revenue. Facilitated design, translation, and code in six languages and twenty-five currencies. Increased net revenue by shifting call center sales to online procurement. Facilitated SAP migration both within the organization and with customers. Introduced SEM intelligence and marketing to organization. Management of 40+ person team, as well as cross functional responsibility for IT resources. Clients included; HP, Microsoft, Lenovo, Cisco.
• Increased percentage of electronic transactions from the historic record of 26% to over 45%.
• Increased sales revenue on redesigned areas of site 338% and average order value 448%.

2003

Senior Account Director

iCROSSING, Search Engine Agency

Designed and implemented strategic search engine marketing and optimization programs for enterprise-level clientele resulting in significant revenue increases. Opened and staffed the San Francisco location, which became the highest revenue producing office in the company. Clients included; Symantec, Restoration Hardware, Sephora, The Body Shop, Petco, Accor Hotels, American Airlines, and Fairmont Hotels.

2001

Account Manager

VISUAL RESOURCE, Advertising Agency

This high-energy position focused on delivering multiple projects on-time and budget. Creating marketing concepts and proposal writing, as well as logistics on a daily basis. Clients included; the San Francisco Giants, Benefit Cosmetics, Bare Minerals, The Gap, Ghiradelli Chocolate.

2000

Project Manager

WHITE HORSE INTERACTIVE, Web Agency

Facilitated client deliverables across multiple departments, including design, copy, and programming. Developed interactive projects from inception to completion in multiple languages. Dedicated account management for Microsoft’s banner campaigns, including HomeAdvisor and Expedia. Cross functional team management. Clients included; Microsoft, Diners Club, Expedia, and Tin House publishing.

1998

E-Commerce Manager

THRIVE, Digital Publication (AOL)

Executed initiatives on behalf of the President and Creative Director. Created e-commerce site. Launched Match.com’s affinity marketing.

My Education

1998

Bachelor of Arts – Psychology

University of Colorado

Focus in —

2016

Pepperdine

MBA

Maybe?

Inspires

The Best

These inspire me daily. I love the creative and strategic application of digital media to communicate and engage ideas and customers. Here is proof that amazing connection can be created with thoughtful and consistent strategies.


SmartPak
September 13, 2016
SmartPak

Show More

Meet Leslie B

Welcome!

I want us to be incredibly effective at growing your business. I want you to WIN, and Win BIG.

We will create massive momentum with systems and habits that can be sustained by your business.

As a business leader, you will be educated and empowered to really understand how and why digital media works for your business. And yes- we will absolutely find the winning formula that works.

Though I have worked with many famous brands, I will share with you that the work that really gets my blood pumping have been for much smaller companies. It’s about the people that I work with that send me late night texts ecstatic about record breaking sales. I absolutely love it when they win.

Whether we ultimately work together, I have this to share. Don’t settle. Work with someone who you believe in, and that believes in you.

Bringing you the best,

Thoughtful

Digital Musings

Explore ideas, insights, and a different perspective on how to approach the Digital arena. There is no “right” or “wrong”, just some techniques and applied habits that create better results..


How to write the best ECommerce product descriptions.


3 Minute Read Article Digital Strategy Ecommerce
The only time anyone cares about ECommerce product descriptions is when they’re already thinking about buying a product.  Your PPC.
February 28, 2018

E-commerce Predicted to Soar: Give Wings to Your Retail Strategy


3 Minute Read Article Digital Strategy Ecommerce
Calling all e-commerce superheroes! The people have shone their distress signal. Empty malls – Credit Suisse predicts up to a.
February 7, 2018

Omni Channel Retailers Break Stocking Norms to Avoid Losing Their Shirts


2 Minute Read Ecommerce Retail
The big E, eCommerce, may not be eating big omni channel retail’s lunch just yet, but it’s certainly gobbling up.
December 12, 2017

The Dark Art of Selfie Marketing


2 Minute Read Article Digital Strategy Ecommerce
Imagine a consumer who has a compulsive desire to share and promote your product on social media for free. Imagine.
November 20, 2017

The Amazon.com Takeover: Digital Marketing for Success


Article
The Amazonification of just about everything is in full effect. No industry is off-limits, no acquisition without consideration. Companies trying.
November 16, 2017

For Whom the Bell Trolls | How to shut down Internet Trolls


3 Minute Read Digital Strategy Ecommerce
Scroll through the comments of any YouTube video and you’re bound to encounter random racism, sexism, and general cruelty meant.
August 21, 2017
Show More
Brian Cumin
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Brian Cumin
, CEO of Harbours, Inc.
Norman Gordon
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Norman Gordon
, Actor
Natalya Undergrowth
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Natalya Undergrowth
, Executive Marketing



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Connection

Call, Email, Socialize, or better yet- Book an appointment right now.There is no charge for a consultation, and it’s the best way for bothof us to determine if we can accomplish great things together.Just select your preferred days and times below and youwill receive a confirmation email for your appointment.I look forward to connecting with you!

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48 years ago
@LeslieBDigital

If you are ready to grow your business, contact us now!

Call

916- 245—1871

Schedule

Book an appointment with me. Click the link below.

Email

grow@lesliebdigital.com

Book Now!

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Pricing Table

My Work Rate

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Leslie B Digital

OmniChannel Expert

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Orchestrating Digital Expansion Click by Click.

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