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YOU’VE
MADE IT THIS FAR.
GOT THAT.
I’VE
GOT
THIS
USE
IT
TO CREATE MORE
OF WHAT
YOU
WANT
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Winning
The Ecommerce Game
ecommerce consulting
Digital Media & eCommerce consultants can exponentially grow your existing and future business. Leslie B Digital accelerates businesses in making smarter investments with marketing, digital technology, operations, and advertising.
Unlike other digital advisors and firms – I do not take kick-backs for advising you on technologies. I am first and foremost your advocate; finding the very best strategies and tools for your business.
If you are ready to grow exponentially, be more confident in navigating the digital landscape, and have fun while doing it; then we will do great things together for your business.
Book a complimentary consultation online, and discover what’s possible.
Skills
eCommerce
99%
Digital Marketing
97%
Decision Science
95%
Conversion Optimization
90%
Mobile Commerce
85%
B2B
81%
Demand Generation
80%
Real Clients
Who Choose to Win
I have helped many retailers and brands launch, build, and accelerate their business growth.Here is what we focus on to achieve those results:
Optimize
Increase the websites ability to effectively convert.
Each optimization is analytically based and tested to insure quick and sustainable results.
Acquire
Bring new customers to your business that are going to buy.
Find the digital media that is cost-effective and efficient for your business.
Retain
Deliver a great experience from beginning to end, fostering a customer with a long life time value.
Use communication and value to ensure that they are not lost to your competitors.
Empower
Provide the education, systems, and understanding so that business leaders can make great technology and digital decisions.
By empowering you to grow on your own, and not be depend on anybody or anything.
From posh face creams to gastric bypass surgeries and first-class airline tickets;each of my clients objectives has been worth winning.How did I get the opportunity to work with so many world-class organizations?Because I get it done; strategically, technologically, and creatively.
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Experience
The Journey
8
Billion In Sales
18
Years of Results
5679
Belly Laughs
0
Tears
2014
OmniChannel Practice Lead (VP)
KIBO, OmniChannel SaaS
Grew SaaS portfolio to revenue exceeding 1.3 billion dollars annually. Increased conversion rates, traffic, and search engine results in consultative and public speaking formats. Appeared in Internet Retailer, Total Retail, and ROI Magazine, as well as keynote speaker for multiple Intersect Retail events. Created and deployed monthly teleseminar series on topics including Optimizing Product Presentation, Increasing Sales Conversion, and Search Engine Optimization.
• Increased client sales on average of 28% y-o-y above
baseline, and 43% above industry average.
• Delivered highest client increase in one month: 151%
increase in revenue and 436% increase in traffic
2011
Chief Digital Officer
COWGIRL INTERACTIVE, Digital Agency
Deployed digital marketing and ecommerce growth solutions. Utilized decision science to identify new markets and then converted them. Direct management of internal team, contract resources, and outside agencies. Clients included; Dr. Weil, Dignity Health, Obagi Skincare, Botanicare, and Fifth Gear.
• Conversion Optimization: Increased site conversion rate 327%
• Funnel Optimization: Increased paid conversion rate by 1,383%, email by 247%
• Increased service revenues by 80%
2009
Vice President of Marketing
AllHeart.com, Online Medical Superstore
Drove digital sales to over 10,000 units per day and created online visibility for over 60,000 SKUs across 50 brands. Successfully leveraged an annual media budget of over $7 million across an array of online marketing channels, including Search Engine Marketing, SEO, Affiliate Marketing, and Comparison Shopping Engines. Responsible for technology leadership and platform migration, UI/UEX enhancement including, website analytics, visitor segmentation/targeting, and landing page testing. Managed online channel merger, including multiple platforms, sales environments and product inventory types. Authored venture capital documentation and successfully secured additional capital investment.
2006
Director of E-Commerce
BCBG, International Fashion Retailer
Launched e-commerce organization and sites. Grew sales to over $8 Million within 6 months. Created and deployed e-commerce strategy, UX, site hierarchy, SEO research, design, categories, images, graphics, flash, copy, and merchandising. Executed online marketing initiatives; search engine marketing, display media, email marketing, and social media. Personnel management included in-house marketing, product, and creative teams, as well as outsourced development and fulfillment resources. Configured and managed call-center, fulfillment and distribution, as well as all policies and procedures. Developed metrics to successfully integrate into off-line store systems projections.
2005
Director of Global E-Commerce
INSIGHT, B2B Hardware & Software
Directed global e-business channel exceeding one billion dollars in annual revenue. Facilitated design, translation, and code in six languages and twenty-five currencies. Increased net revenue by shifting call center sales to online procurement. Facilitated SAP migration both within the organization and with customers. Introduced SEM intelligence and marketing to organization. Management of 40+ person team, as well as cross functional responsibility for IT resources. Clients included; HP, Microsoft, Lenovo, Cisco.
• Increased percentage of electronic transactions from the historic record of 26% to over 45%.
• Increased sales revenue on redesigned areas of site 338% and average order value 448%.
2003
Senior Account Director
iCROSSING, Search Engine Agency
Designed and implemented strategic search engine marketing and optimization programs for enterprise-level clientele resulting in significant revenue increases. Opened and staffed the San Francisco location, which became the highest revenue producing office in the company. Clients included; Symantec, Restoration Hardware, Sephora, The Body Shop, Petco, Accor Hotels, American Airlines, and Fairmont Hotels.
2001
Account Manager
VISUAL RESOURCE, Advertising Agency
This high-energy position focused on delivering multiple projects on-time and budget. Creating marketing concepts and proposal writing, as well as logistics on a daily basis. Clients included; the San Francisco Giants, Benefit Cosmetics, Bare Minerals, The Gap, Ghiradelli Chocolate.
2000
Project Manager
WHITE HORSE INTERACTIVE, Web Agency
Facilitated client deliverables across multiple departments, including design, copy, and programming. Developed interactive projects from inception to completion in multiple languages. Dedicated account management for Microsoft’s banner campaigns, including HomeAdvisor and Expedia. Cross functional team management. Clients included; Microsoft, Diners Club, Expedia, and Tin House publishing.
1998
E-Commerce Manager
THRIVE, Digital Publication (AOL)
Executed initiatives on behalf of the President and Creative Director. Created e-commerce site. Launched Match.com’s affinity marketing.
My Education
1998
Bachelor of Arts – Psychology
University of Colorado
Focus in —
2016
Pepperdine
MBA
Maybe?
Inspires
The Best
These inspire me daily. I love the creative and strategic application of digital media to communicate and engage ideas and customers. Here is proof that amazing connection can be created with thoughtful and consistent strategies.
SmartPak
September 13, 2016
Show More
Meet Leslie B
Welcome!
I want us to be incredibly effective at growing your business. I want you to WIN, and Win BIG.
We will create massive momentum with systems and habits that can be sustained by your business.
As a business leader, you will be educated and empowered to really understand how and why digital media works for your business. And yes- we will absolutely find the winning formula that works.
Though I have worked with many famous brands, I will share with you that the work that really gets my blood pumping have been for much smaller companies. It’s about the people that I work with that send me late night texts ecstatic about record breaking sales. I absolutely love it when they win.
Whether we ultimately work together, I have this to share. Don’t settle. Work with someone who you believe in, and that believes in you.
Bringing you the best,
Thoughtful
Digital Musings
Explore ideas, insights, and a different perspective on how to approach the Digital arena. There is no “right” or “wrong”, just some techniques and applied habits that create better results..
How to write the best ECommerce product descriptions.
leslieb 3 Minute Read Article Digital Strategy Ecommerce
The only time anyone cares about ECommerce product descriptions is when they’re already thinking about buying a product. Your PPC.
February 28, 2018
E-commerce Predicted to Soar: Give Wings to Your Retail Strategy
leslieb 3 Minute Read Article Digital Strategy Ecommerce
Calling all e-commerce superheroes! The people have shone their distress signal. Empty malls – Credit Suisse predicts up to a.
February 7, 2018
Omni Channel Retailers Break Stocking Norms to Avoid Losing Their Shirts
leslieb 2 Minute Read Ecommerce Retail
The big E, eCommerce, may not be eating big omni channel retail’s lunch just yet, but it’s certainly gobbling up.
December 12, 2017
The Dark Art of Selfie Marketing
leslieb 2 Minute Read Article Digital Strategy Ecommerce
Imagine a consumer who has a compulsive desire to share and promote your product on social media for free. Imagine.
November 20, 2017
The Amazon.com Takeover: Digital Marketing for Success
leslieb Article
The Amazonification of just about everything is in full effect. No industry is off-limits, no acquisition without consideration. Companies trying.
November 16, 2017
For Whom the Bell Trolls | How to shut down Internet Trolls
leslieb 3 Minute Read Digital Strategy Ecommerce
Scroll through the comments of any YouTube video and you’re bound to encounter random racism, sexism, and general cruelty meant.
August 21, 2017
Show More
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Natalya Undergrowth
, Executive Marketing
VISIT ME FOR SOME COFFEE
Connection
Call, Email, Socialize, or better yet- Book an appointment right now.There is no charge for a consultation, and it’s the best way for bothof us to determine if we can accomplish great things together.Just select your preferred days and times below and youwill receive a confirmation email for your appointment.I look forward to connecting with you!
48 years ago
@LeslieBDigital
If you are ready to grow your business, contact us now!
Call
916- 245—1871
Schedule
Book an appointment with me. Click the link below.
grow@lesliebdigital.com
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Pricing Table
My Work Rate
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$5 / hours
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Leslie B Digital
OmniChannel Expert
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Orchestrating Digital Expansion Click by Click.
Growing people, profits, and revenue.
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